Come on in, the _____’s fine.
+ POOL is doing something different. As a non-profit, +POOL is designing a public pool that filters its water supply right from the NYC river. Sure, we could fill it with other stuff: red jello, quicksand, ranch dressing…but it doesn’t quite have the same ring, does it?
Teasing social media platforms with alternatives to water, we challenge users to come up with the most unusual yet feasible thing to fill a public pool with. We follow through with the winning entry who gains complimentary year-long access to +POOL.