+POOL

Come on in, the _____’s fine.

ADS

+ POOL is doing something different. As a non-profit, +POOL is designing a public pool that filters its water supply right from the NYC river. Sure, we could fill it with other stuff: red jello, quicksand, ranch dressing…but it doesn’t quite have the same ring, does it?

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 SOCIAL

Teasing social media platforms with alternatives to water, we challenge users to come up with the most unusual yet feasible thing to fill a public pool with. We follow through with the winning entry who gains complimentary year-long access to +POOL.

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